"A Candle Loses Nothing By Lighting Another Candle" - Father James Keller

Tuesday, March 3, 2009

New Blog Marketing/Promo Opportunity

Please read the following to see how you can be a part of Authors by Authors...

There are two different kinds of posts for author pairs to consider. These descriptions are to be taken as just vague guidelines. The intent here is to give the author pairs a base to start creating from.
“The Book” posts:
Here Author A and Author B would exchange books or stories they are promoting. In one post Author A would review [using term loosely] or reflect upon or critque or exam or study Author B’s story.
I see the “reviews/reflections” as more in depth or with an angle postings. As writers, we see writing differently. So here Author A could be creative talking about whatever stands out after reading the story like use of descriptions, or types of characters, or wealth of knowledge to be gained through the text, etc. Again, be creative and no summary of the story - the blurb will be enough. Next post, Authors would switch roles.

“The Author” posts:
These would look like “interviews” or just conversations. Again, be creative and more personal. For example, maybe chat about a very specific topic of writing or interview about the subject matter the author dealt with.
[Edit 5/1/2009 - We have had really inventive ways to do this so far, one author pair actually had their characters interviewing them! Just wanted to give a good example of how this format can be creatively played with!]

I see various advantages to doing this blog. Authors get a “review” of sorts to use excerpts from in their marketing. Free reads - we all know that authors are avid readers and sometimes poor! LOL! Of course, marketing for both. This blog gives both authors another chance to post on yahoo groups without using the traditional promo format, send event invitations and bulletins on MySpace, or talk about the experience on your blog. With all authors involved advertising when they are going to be there, this should build quickly.

Email me at howell (dot) kiki (at) gmail (dot) com with the pair of authors names, email addresses, website, and date wishing to post. If you do not know another author to ask, email me with what you wish to post along with the genres you would be willing to work with, and I will try to pair authors up.
[Edit 5/1/2009 - so far I have been successful about 80% of the time. I don't always get authors whose genres overlap in a timely fashion, but I will do my best!]


  1. I'm intrigued!

    I have a contest to judge coming up as well as an April 30 deadline for the first in my Strange Neighbor series, but after that would be awesome.

    Keep me in mind!

    Ashlyn Chase

  2. Sounds promising to me. Keep me in mind also.
    Mary Ricksen

  3. I like the sound of this too. Fantastic idea!

  4. Thanks guys! I have gotten very positive responses. I am going to start the calendar, so if you have a date in mind and/or author you would like to work with just email me at howell.kiki@gmail.com!

  5. Wishing you much luck with this, Kiki.

    Let me know if there is anything I can do with Authors Promoting Authors to help out.

  6. this sounds like an awesome idea...count me in, definitely.

  7. I'm not published yet but I think this concept is very progressive and plan to follow the blog! Great idea!

  8. No books on my horizon, but I'm interested in following this blog.

  9. Sounds very interesting.:-)

    The first book in my 13 to Life series isn't due out until 2010--would you prefer I wait and find a partner closer to the official release time?

    Looking forward to learning more!
    Twitter: @AuthorSaoirse_R

  10. Great idea! My book is YA-ish vampire, so if anyone else out there would like to pair up, please let me know, I'd be happy to swap!


In accordance with the new FTC Guidelines for blogging and endorsements, Kiki Howell of An Author's Musings, would like to advise that in addition to purchasing my own books to review, I also receive books, and/or promotional materials, free of charge in return for an honest review, as do any guest reviewers.